We are thrilled to announce that Planet Protection has achieved B-Corporation Pending status, marking a significant step forward in our mission to transform the insurance industry. This certification acknowledges our commitment to meeting the highest standards of social and environmental performance, transparency, and accountability.
Why This Matters for Insurance
The insurance industry wields enormous financial power, with UK insurers alone managing £1.8 trillion in investments. However, this influence hasn’t always been directed towards positive environmental outcomes. Many traditional insurance models have long supported harmful industries, such as fossil fuel expansion and controversial weapons, through their investment practices. Moreover, policyholders rarely have visibility into how their premiums are invested.
This lack of transparency and environmental consideration is precisely what Planet Protection was founded to try and address.
Our Commitment to Change
As a B-Corp pending insurtech solution, we’re not just talking about change – we’re actively creating it. We are developing an innovative PlanetTechAI platform alongside contributing 5% of our income to nature-positive projects. Our service is designed to improve how insurance can drive environmental change while providing robust protection for businesses and organisations.
By achieving B-Corp Pending status, we join a powerful movement of over 2,480 certified B Corporations in the UK who believe business can and should be a force for good. This isn’t just another certification – it’s a formal commitment to our founding principle that insurance should actively contribute to environmental regeneration.
What This Means for Our Clients
As a B-Corp Pending member, we’ve committed to working towards:
- Greater Premium Transparency
- Clear tracking of how your premiums are invested*
- A new tool in development for reporting on environmental impact.
- Nature-Positive Solutions
- Every policy actively contributes to environmental regeneration
- Verified environmental projects
- Measurable positive impact
- Rigorous Impact Measurement
- Continuous improvement of our practices
- Stakeholder-Focused Decision Making
- Considering the impact on all stakeholders
- Balancing profit with purpose
- Long-term sustainability focus
*Planet Protection will be investing 5% of the commission we earn from each policy sold into an environmental project that you get to choose from.
Looking Forward
As Gwilym Pugh, our Founder and CEO, explains: “Achieving B-Corp Pending status represents more than a certification—it’s a formal commitment to our founding principle that insurance should be a force for environmental good. Historically the traditional insurance model contributed to environmental degradation through opaque investment practices. We’re here to prove there’s a better way.”
Join Us on This Journey
We believe that insurance can be a force for environmental good. By choosing Planet Protection, organisations aren’t just getting insurance coverage – they’re supporting an organisation who wants to see insurance, one of the world’s most influential industries develop into a catalyst for positive environmental change.
We’re grateful to B Lab UK for welcoming us into their community, and we’re excited to work alongside other B Corps who share our vision of using business as a force for good.
Get Involved
Want to learn more about how your organisation can benefit from ethical insurance solutions? Contact us at hello@planetprotection.co.uk or visit our website for more information about our services and commitment to environmental protection.
Planet Protection is a B-Corp pending insurtech solution committed to ecological and social responsibility. Through our upcoming innovative PlanetTechAI platform and nature-positive insurance policies, we’re improving how insurance products can drive environmental change while providing robust protection for businesses and organisations.
Editor’s Note: This article was originally published on 9th November 2024 and has been updated on 13 February 2026 to more accurately reflect our company’s mission and processes.
