Consciously Good Insurance Certification
Verifying ethical insurance choices for responsible organisations.
Our Consciously Good Insurance Certification verifies that businesses have made the ethical switch.
Unlike traditional insurers who invest your premiums in coal, oil, and controversial weapons, our vetted network of capacity providers aligns financial protection with environmental protection. We’ve developed the industry’s most rigorous assessment framework, evaluating insurers’ investment portfolios, underwriting practices, and climate commitments.
When you choose certified consciously good insurance, you’re not just protecting your business, you’re redirecting insurance capital towards a sustainable future.
Each certified company demonstrates that ethical insurance choices are possible, practical, and profitable, creating a powerful collective voice for industry-wide change.
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The Problem and The Solution
Divestment from Fossil Fuels
No direct investment in coal, oil, or gas extraction
Avoiding Controversial Sectors
No funding for weapons manufacturing or harmful industries
Supporting Climate Action
Insurance fund policies aligned with net-zero commitments
Increased Transparency
Clear disclosure of investment and underwriting practices
We envision an insurance industry that fuels positive change rather than funding harm. Today’s insurance system operates in shadows, most people have no idea where their premiums are invested or what industries their coverage supports.
This opacity enables insurers to collect climate-conscious companies’ money while simultaneously funding the very fossil fuel projects and controversial industries their clients oppose.
Our mission is to build complete transparency into insurance, creating a system where every pound of premium actively contributes to environmental restoration and social good. We’re working towards a future where businesses can see exactly how their insurance choices impact the world, where covering your operations means protecting the planet, not destroying it.
This certification represents our commitment to that transformation. While the insurance industry slowly shifts away from harmful investments, we’re building the infrastructure for fully ethical coverage today.
What makes our insurance Consciously good
Our Rigorous Vetting Process
Every insurance provider in our network undergoes comprehensive evaluation using our proprietary assessment framework:
Investment Analysis
50% weightingFossil fuel exposure, controversial weapons, ESG integration, and trend analysis
Underwriting Practices
30% weightingDirect fossil fuel coverage, project-specific assessment, industry sector analysis
Policies & Commitments
20% weightingClimate targets, exclusion policies, transparency standards, third-party verification
Data Sources
We analyse SEC 13F filings, annual reports, industry databases, and third-party research from organisations including Insure Our Future, Reclaim Finance, ShareAction and Boycott Bloody Insurance.
Why Insurance Choices Matter
Did you know?
£1.8T
The value of investments managed by UK insurers currently exceeds £1.8 trillion.
£432B
Insurance money invested in fossil fuels as of 2019. No collective data has been published since.
#2
The insurance industry combined represents. the 2nd largest money manager on the planet.
Insurers are among the world’s largest institutional investors, second only to pension funds. Every premium payment becomes part of vast investment portfolios that shape which industries thrive and which decline.
The Hidden Power of Insurance
The insurance industry’s role in climate change extends far beyond covering climate-related damages.
When you pay for business insurance, you’re not just buying protection; you’re casting a vote with your money for the kind of world you want to see. Traditional insurers have used this economic power to prop up the fossil fuel industry while publicly promoting sustainability credentials.
Major household names continue investing billions in coal extraction, oil exploration, and gas infrastructure, often the same projects causing the climate disasters their policies claim to protect against. This creates a perverse cycle where businesses pay premiums to insurers who then fund the industries driving the very risks those businesses face.
Breaking the Cycle Through Collective Action
Our rigorous vetting process directly confronts this contradiction. By analysing investment portfolios, underwriting practices, and climate commitments, we identify insurers whose actions align with their words.
This isn’t about perfect solutions, it’s about directing insurance capital towards providers making genuine progress rather than those engaging in greenwashing. When certified companies collectively choose ethical insurance, they create market pressure that forces the entire industry to reconsider where they invest.
The mathematical reality is stark: with trillions under management, even small shifts in insurance investment patterns can accelerate or delay the energy transition by years. Your insurance choice isn’t just a business decision, it’s a climate action.
Our process
Ready to Get Certified?
Join the movement of organisations making ethical insurance choices
Insurance Review
We analyse your existing insurance arrangements using our proprietary assessment framework, scoring providers across investment practices and climate commitments. This audit reveals exactly how your current insurance spend aligns with your organisation's values.
Ethical Transition
Our team matches your risk profile with rigorously vetted capacity providers who demonstrate genuine commitment to ethical investment. We handle the entire transition process, ensuring continuity while often improving your terms.
Certification Issued
You receive professional digital kitemark files and a unique verification page demonstrating your commitment to ethical insurance choices. This becomes a powerful tool for proving your values alignment to customers and stakeholders.
Digital Kitemark Files
Multiple formats (SVG, PNG) in various sizes for all your needs.
Verification Page
Individual verification page with unique certification ID.
Marketing Materials
Display on websites, email signatures, and sustainability reports.
Annual Renewal
Ongoing verification maintaining certification validity.
Research Foundation
Our assessment framework is built on extensive research collaboration with Insure Our Future, Insuremore, Reclaim Finance, Boycott Bloody Insurance Campaign, independent NGO researchers, and academic institutions.
3,344,313
Actions taken
343,865 km2
Ocean protected
2.1M
Raised for projects
56
Species protected
3,610,813
Trees planted
97,315
Corals planted
Working Together for Positive Impact
Testimonials
Hear From Our Partners
Daniel Hayes,
Sustainability Manager
EcoFirst Corp
Dr. Liam Chen,
Founder
Community Roots Initiative
Sarah Tanaka,
CEO
PureLife Insurance
Our Team of Experts
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Clay Hamill
Co-Founder
Gregory Wehner
Central Paradigm Strategist
Jessie Corwin
Dynamic Research Planner
Laura Wunsch
Lead Web Supervisor
Velma Kris
Direct Creative Coordinator
Johnny Leffler
Product Mobility Administrator
Blog
Thoughts on Sustainability
5 min read
Planet Protection Achieves B-Corp Pending Status: A Milestone in Ethical Insurance
5 min read
Planet Protection to Showcase Sustainable Insurance Innovation at Web Summit 2024
Join the Movement Today
Ready to Make a Difference?
Join the Movement Today
Ready to Make a Difference?
Join the Movement Today
