About Us - Planet Protection

Join the Movement for Change

At Planet Protection, we’re pioneering a new path in UK insurance by aligning financial security with environmental sustainability.

What makes us different?

At Planet Protection, we’re transforming insurance from a passive financial product into a powerful force for environmental good. Every policy we write actively contributes to nature’s regeneration, while our platform powered by PlanetTechAI enables unrivalled transparency as to the impact of your policy.

Unlike traditional insurers, we’re building an entirely new model of ethical insurance. We track your premiums from payment to investment, ensuring they never support fossil fuels or controversial industries. Instead, we redirect these funds towards sustainable projects that protect our planet’s future.

As a B Corp pending insurance company, we’ve woven environmental commitment into our DNA. We believe insurance should do more than just protect your business—it should protect our planet too. That’s why we make sustainable business practices effortless, helping you align your insurance choices with your values.

Meet our founders

Gwilym Pugh

Gwilym’s journey from environmental scientist to insurance innovator began in the heart of the Amazon rainforest. Standing among the world’s most incredible biodiversity, then witnessing devastating destruction within the span of an hour, he realised the urgent need to redirect the insurance industry’s trillion-pound investment power towards protecting our planet.

With a first-class degree in environmental science and two decades in financial services, Gwilym combines scientific insight with practical expertise to revolutionise how insurance works. His previous success includes building multiple financial services and insurance companies – but this time, he’s driven by a bigger mission.

As a fellow of the Royal Geographic Society, WWF UK ambassador, and speaker at COP26, Gwilym is committed to proving that finance can be a force for good. Through Planet Protection, he’s turning that vision into reality, one policy at a time.

Daniel Prescott

With 25 years at the forefront of insurance innovation, Daniel brings invaluable expertise in transforming bold ideas into industry-changing solutions. His journey through prominent InsureTech companies has given him unique insight into what makes ethical, sustainable insurance not just possible, but essential.

As Planet Protection’s COO, Daniel combines his MBA-backed strategic thinking with hands-on leadership to bridge the gap between vision and execution. He’s driven by the belief that insurance can do more than protect assets – it can protect our future.

For Daniel, this isn’t just another business venture; it’s about creating lasting positive change in an industry ready for transformation.

Our Impact

Together, our impact adds up, one insurance policy at a time.

3,344,313

Actions taken

343,865 km2

Ocean protected

2.1M

Raised for projects

56

Species protected

3,610,813

Trees planted

97,315

Corals planted

Meet our founders

Committed to a Nature-Positive Future

At Planet Protection, sustainability isn’t just a goal—it’s our foundation. Every choice we make is guided by our dedication to reducing our impact on the planet and fostering a healthier, more resilient environment.

Carbon Neutrality Pledge

We’re proud to operate as a carbon-neutral company, offsetting our emissions through renewable energy investments and reforestation projects worldwide.

Sustainable Operations

Every step we take is measured against its environmental impact. From sourcing materials responsibly to reducing waste in operations, we strive to minimise our footprint.

Biodiversity and Ecosystem Support

Our contributions to biodiversity include reforestation projects across endangered ecosystems, restoring habitats and supporting vital species recovery efforts.

Transparent Reporting

We believe in full transparency. We pledge to regularly publish our sustainability metrics, ensuring that our partners and clients can hold us accountable to our commitments.

Our Partners Working Together for Positive Impact

Testimonials

Hear From Our Partners

“Partnering with Planet Protection has not only helped us reduce our carbon footprint, but it has also allowed us to support an innovative approach to insurance that aligns with our values.”

Daniel Hayes,

“Planet Protection is setting a new standard for responsible and nature-positive business practices. Their innovative model shows that financial success and environmental stewardship can go hand in hand.”

Dr. Liam Chen,

“As a partner with Planet Protection, we’re part of something bigger—a movement that’s pushing the boundaries of what’s possible in the insurance industry. It’s a partnership we’re proud of every day.”