Planet Protection Achieves B-Corp Pending Status: A Milestone in Ethical Insurance

Planet Protection Insurance B-Corp Pending

We are thrilled to announce that Planet Protection has achieved B-Corporation Pending status, marking a significant step forward in our mission to transform the insurance industry. This certification acknowledges our commitment to meeting the highest standards of social and environmental performance, transparency, and accountability.

Why This Matters for Insurance

The insurance industry wields enormous financial power, with UK insurers alone managing £1.8 trillion in investments. However, this influence hasn’t always been directed towards positive environmental outcomes. Traditional insurance models have long supported harmful industries, such as fossil fuel expansion and controversial weapons, through their investment practices. Moreover, policyholders rarely have visibility into how their premiums are invested.

This lack of transparency and environmental consideration is precisely what Planet Protection was founded to address.

Our Commitment to Change

As one of the UK’s first B-Corp pending insurtech solutions, we’re not just talking about change – we’re actively creating it. Our innovative PlanetTechAI platform and nature-positive insurance policies are designed to revolutionise how insurance can drive environmental change while providing robust protection for businesses and organisations.

By achieving B-Corp Pending status, we join a powerful movement of over 2,480 certified B Corporations in the UK who believe business can and should be a force for good. This isn’t just another certification – it’s a formal commitment to our founding principle that insurance should actively contribute to environmental regeneration.

What This Means for Our Clients

As a B-Corp Pending member, we’ve committed to working towards:

  1. Complete Premium Transparency
    • Clear tracking of how your premiums are invested
    • Regular reporting on environmental impact
    • Full visibility of insurance related investment decisions
  2. Nature-Positive Solutions
    • Every policy actively contributes to environmental regeneration
    • Verified environmental projects
    • Measurable positive impact
  3. Rigorous Impact Measurement
    • Regular environmental impact assessments
    • Transparent reporting
    • Continuous improvement of our practices
  4. Stakeholder-Focused Decision Making
    • Considering the impact on all stakeholders
    • Balancing profit with purpose
    • Long-term sustainability focus

Looking Forward

This B-Corp Pending status is just the beginning. We’re continuing to develop and enhance our PlanetTechAI platform, which will provide unprecedented transparency in premium allocation and ensure that every insurance policy contributes to positive environmental change.

As Gwilym Pugh, our Founder and CEO, explains: “Achieving B-Corp Pending status represents more than a certification—it’s a formal commitment to our founding principle that insurance should be a force for environmental good. The traditional insurance model has contributed to environmental degradation through opaque investment practices. We’re here to prove there’s a better way.”

Join Us on This Journey

We believe that insurance can be a powerful force for environmental good. By choosing Planet Protection, organisations aren’t just getting insurance coverage – they’re becoming part of a movement to transform one of the world’s most influential industries into a catalyst for positive environmental change.

We’re grateful to B Lab UK for welcoming us into their community, and we’re excited to work alongside other B Corps who share our vision of using business as a force for good.

Get Involved

Want to learn more about how your organisation can benefit from ethical insurance solutions? Contact us at hello@planetprotection.co.uk or visit our website for more information about our services and commitment to environmental protection.


Planet Protection is the UK’s first B-Corp pending insurtech solution committed to ecological and social responsibility. Through our innovative PlanetTechAI platform and nature-positive insurance policies, we’re revolutionising how insurance products can drive environmental change while providing robust protection for businesses and organisations.

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